Fiesta® San Antonio takes place every April to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. More than three million people take part in Fiesta. They can choose from 108 events that contain something to please every age range, pocketbook and taste.

Some 100 local nonprofit groups, members of the Fiesta San Antonio Commission, stage most of the events, with the help of some 75,000 volunteers. Local military organizations also take part, producing their own activities and supporting many others.

It’s a really big party, with an economic impact of $284 million for the city of San Antonio.

Fiesta events include three major parades—two along Broadway and past the Alamo, and one on the San Antonio River, where the floats really do float.